Small businesses tend to focus on traditional forms of advertising, such as printed advertisements or big signs by the side of the road. Owners often assume that because they offer a good product or service, it’s only a matter of time until customers find their way to them. The truth is, this strategy will only bring in a small amount of business. With digital marketing, there is a better and easier way.
In today's world, everyone is glued to their laptop or cell phone. If your business does not have a significant online presence, you are missing an opportunity to connect with thousands of potential customers.
Here is a list of the top 5 benefits small businesses receive from focusing on digital advertising:
Need help? Reach out by visiting the contact page and receive your free marketing audit. Focus on running the day-to-day operations of your business. Leave the marketing to someone with proven results and experience.
It's no secret that Facebook Ads work for local businesses. The advertising platform has proven itself to be successful time and time again. Here are the top 4 reasons why...
1. It's cost-efficient.
The first place local businesses generally start when advertising online is either Google or Yelp. However, there are two problems with this. Number one, advertising on Google is going to be very expensive. Often times, you will be forced to pay roughly $5 for just 1 person to click and visit your website. Once most businesses realize this, they quickly stop advertising online and conclude that it doesn't work - which couldn't be further from the truth! Secondly, Yelp is just plain awful. The platform does not allow you to view the results in detail or calculate your Return on Investment (ROI).
With Facebook, link clicks can be as cheap as just a couple cents. Their platform tools allow you to measure every aspect of your ad campaign. For example, how much each link click costs you, how much it's costing you to show your ad to 1000 people, and how many people actually take your offer, etc.). Even with a low ad-budget on Facebook you can receive an amazing ROI!
2. Easily target people within a certain geographical area of your business
Facebook has outstanding targeting features that will allow you to target a specific single town or city. This makes it easy to only show your advertisement to the people who will be able to walk or drive to your store. People will typically only travel up to 20 minutes in order to reach a shop, restaurant, or service which roughly works out to be a 40 mile radius.
3. Easily promote coupons and offers
Using Facebook’s Offers app, you can easily advertise your coupons and drive people to claim them on Facebook. It does not cost you anything to upload coupons/offers to Facebook and it is a fantastic way to get people in the door.
4. Target people who have bought from you in the past
Using Facebook’s Custom Audience targeting option, you can target people that you have previously collected an email address or phone number from. If you use any kind of loyalty program (which is always a highly recommended), then you will automatically have this kind of information.
These are just a few highlights of why Facebook ads work so well for local businesses! If you need help getting started with promoting your business on Facebook, reach out for more information
via the contact page.