Across all social media platforms you'll often see hashtags, but when and where should they be used? A recent study revealed that for Facebook, "...posts without hashtags generated more reach than those with tags added".
If you still want to use hashtags, don't worry. They are still relevant in today's marketing. It is recommended to incorporate hashtags into your Twitter and Instagram posts - but just not Facebook. Here are some good practices to keep in mind when developing hashtags:
~ Make it memorable and easy to remember
~ Keep it short and simple
~ Don't just use the brand name
Think of your hashtags as keywords that someone would use to find your specific brand or product. Keep in mind, the purpose of hashtags is to allow social media content to become searchable. Correctly using hashtags will help you gain exposure and grow your audience.
Sometimes it can be difficult to think of and determine the proper hashtags (key words) that will spike your exposure. Marketing professionals have access to online tools that will generate a list of popular hashtags (based on analytics) that would possibly attract the most views for your brand or product.