Entrepreneur wanted to increase their online traffic and had a huge number of articles. SEO was a natural tactic that could be used to accomplish this goal, but it was something Entrepreneur had not looked at with any level of seriousness in the past. When Entrepreneur started investigating SEO, only 5% of their website had any type of search engine optimization implemented. Optimizing this archive for search would be a huge task, and Entrepreneur knew it. SEO Inc. then explained to Entrepreneur that they would optimize the articles by building a spider for the XML article database. In doing this, SEO Inc. illustrated a level of transparency other Search Engine Optimization providers did not match.